What the # and @ mean.
No, I'm not pretending to say bad words to you. Used properly these symbols actually get attention for all the right reasons.
The annoying use of the hashtag sign does have a purpose.
Think of it as a label for content to help others who are interested in a certain topic quickly find content about that topic.
Using it before a relevant keyword or phrase in a Tweet categorizes your post and helps it appear in Twitter search. Think of it as a type of filing system.
When you click on a hashtagged word you will see other tweets that it have used it.
Where you at with @?
Officially, this symbol is called commercial at. Unofficially, most people seem to refer to it as the at sign or just at.
It's used for mentioning or tagging individuals, groups and businesses and when its used in front of their name it tags their account.
When used on Twitter it remains as part of tweet or post while on other social media such as Facebook, if the person tagged in a registered as a member, it disappears and simply shows their name as a link to their page. Thus, it notifies them you have included them in your post.
Social media users have a choice to allow automatic tagging by others or they can opt to be notified and choose to review the post before publishing it to their page or timeline.
When the person approves the tag those who follow their activity will also see your post so it’s a great way to get known if used wisely.
If you need to know more email email@example.com.
Reach v's Impressions
Anyone with a social media page has access to the basic tools to measure the effectiveness of their online participation but not everyone understands them.
Today I hope to demystify two of them.
Social media generates automatic messages with offers to increase your post reach for a small amount of money. Sounds like a cheap but what are you paying for?
Reach refers to the total number of different people who are exposed at least once during a given period with your message.
For example: A business page has 100 followers so each time a message is posted on that page a protentional 100 people will see it.
If you post more than one message in a 24-hour period the reach is totaled. Two posts = 200 reach.
Now we add in the impressions factor.
Impressions are the number of times your message is displayed, no matter if it was clicked or not.
An impression means that message was delivered to someone’s feed and that person doesn’t have to engage with that message for it to count.
If you are using Facebook Ads, check out the difference between served and viewed impressions. It’s worth a read now you have a basic understanding of the terminology.