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Understand your social media tools

Updated: Sep 19, 2018

Anyone with a social media page has access to the basic tools to measure the effectiveness of their online participation but not everyone understands them.

Today I hope to demystify two of them.

Social media generates automatic messages with offers to increase your post reach for a small amount of money. Sounds like a cheap but what are you paying for?

Reach refers to the total number of different people who are exposed at least once during a given period with your message.

For example: A business page has 100 followers so each time a message is posted on that page a protentional 100 people will see it.

If you post more than one message in a 24-hour period the reach is totaled. Two posts = 200 reach.

Now we add in the impressions factor.

Impressions are the number of times your message is displayed, no matter if it was clicked or not.

An impression means that message was delivered to someone’s feed and that person doesn’t have to engage with that message for it to count.

If you are using Facebook Ads, check out the difference between served and viewed impressions. It’s worth a read now you have a basic understanding of the terminology.

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